[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.csl.lv\/starptautiska-marketinga-izpete\/#Article","mainEntityOfPage":"https:\/\/www.csl.lv\/starptautiska-marketinga-izpete\/","headline":"Starptautisk\u0101 m\u0101rketinga izp\u0113te","name":"Starptautisk\u0101 m\u0101rketinga izp\u0113te","description":"Starptautisko m\u0101rketinga p\u0113t\u012bjumu galvenok\u0101rt veic, lai sagatavotu vispus\u012bgus pamatus strat\u0113\u0123iskai un operat\u012bvai l\u0113mumu pie\u0146em\u0161anai, kas pal\u012bdz\u0113tu uz\u0146\u0113muma starptautiskajai att\u012bst\u012bbai. Pateicoties vispus\u012bgam starptautiskajam p\u0113t\u012bjumam, b\u016btu j\u0101samazina riski, kas rodas no nepareiziem l\u0113mumiem. Jebkura p\u0113t\u012bjuma uzdevums ir galvenok\u0101rt inform\u0101cijas v\u0101k\u0161ana un \u0161\u0137iro\u0161ana, t\u0101s turpm\u0101ka anal\u012bze un pareiza prezent\u0101cija. Tom\u0113r \u0101rvalstu tirg\u016b m\u0101rketinga p\u0113t\u012bjums ir zin\u0101ms l\u0113ciens nezin\u0101maj\u0101, … ","datePublished":"2024-07-05","dateModified":"2024-07-05","author":{"@type":"Person","@id":"https:\/\/www.csl.lv\/author\/#Person","name":"","url":"https:\/\/www.csl.lv\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"csl.lv","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/csl.lv\/wp-content\/uploads\/img_a314213_w1742_t1524989904.jpg_1..jpg","url":"https:\/\/csl.lv\/wp-content\/uploads\/img_a314213_w1742_t1524989904.jpg_1..jpg","height":"","width":""},"url":"https:\/\/www.csl.lv\/starptautiska-marketinga-izpete\/","wordCount":409,"articleBody":" Starptautisko m\u0101rketinga p\u0113t\u012bjumu galvenok\u0101rt veic, lai sagatavotu vispus\u012bgus pamatus strat\u0113\u0123iskai un operat\u012bvai l\u0113mumu pie\u0146em\u0161anai, kas pal\u012bdz\u0113tu uz\u0146\u0113muma starptautiskajai att\u012bst\u012bbai. Pateicoties vispus\u012bgam starptautiskajam p\u0113t\u012bjumam, b\u016btu j\u0101samazina riski, kas rodas no nepareiziem l\u0113mumiem. Jebkura p\u0113t\u012bjuma uzdevums ir galvenok\u0101rt inform\u0101cijas v\u0101k\u0161ana un \u0161\u0137iro\u0161ana, t\u0101s turpm\u0101ka anal\u012bze un pareiza prezent\u0101cija. Tom\u0113r \u0101rvalstu tirg\u016b m\u0101rketinga p\u0113t\u012bjums ir zin\u0101ms l\u0113ciens nezin\u0101maj\u0101, jo parasti mums taj\u0101 nav pieredzes.   Starptautisk\u0101 m\u0101rketinga p\u0113t\u012bjuma at\u0161\u0137ir\u012bbas no viet\u0113j\u0101: 1. jauni apst\u0101k\u013ci \u2013 saist\u012bb\u0101 ar robe\u017eu \u0161\u0137\u0113rso\u0161anu rodas jaunas pras\u012bbas, kas galvenok\u0101rt attiecas uz muitas, darba samaksas vai transporta nosac\u012bjumiem, vienlaikus izpau\u017eas at\u0161\u0137ir\u012bbas starptautiskaj\u0101 dokument\u0101cij\u0101 un daudz\u0101s cit\u0101s jom\u0101s. 2. jauna vide \u2013 m\u0101rketinga vide ir piln\u012bgi at\u0161\u0137ir\u012bga. Pau\u017eas kult\u016bras, politisk\u0101s, soci\u0101l\u0101s vai valodas at\u0161\u0137ir\u012bbas. 3. Jauni faktori \u2013 jau pati ien\u0101k\u0161ana jaun\u0101 tirg\u016b noz\u012bm\u0113 lielu skaitu jaunu faktoru, kas ietekm\u0113 uz\u0146\u0113m\u0113jdarb\u012bbu. 4. Jauna konkurence \u2013 jaunais tirgus ir saist\u012bts ar pieaugo\u0161u konkurenci, t\u0101p\u0113c c\u012b\u0146a par poz\u012bcijas izveido\u0161anu tirg\u016b b\u016bs daudz gr\u016bt\u0101ka.  Jomas, kur\u0101s visbie\u017e\u0101k tiek veikti starptautiskie p\u0113t\u012bjumi: \u00b7 starptautisk\u0101s vides izp\u0113te \u2013 b\u016bt\u012bb\u0101 tas ir m\u0101rketinga situ\u0101cijas anal\u012bze, kur\u0101 tiek p\u0113t\u012bti ekonomiskie, politiskie, likumdo\u0161anas, soci\u0101li kult\u016bras, demogr\u0101fiskie vai tehnolo\u0123iskie faktori. \u00b7 konkurences p\u0113t\u012bjumi \u2013 to uzdevums ir galvenok\u0101rt atkl\u0101t viet\u0113j\u0101s un \u0101rvalstu konkurences st\u0101vokli konkr\u0113t\u0101 tirg\u016b. Tiek p\u0113t\u012bts to pozicion\u0113jums, segment\u0101cijas strat\u0113\u0123ijas, produktu politika, cenu un izplat\u012b\u0161anas politika, komunik\u0101cijas mix un daudz kas cits. \u00b7 jauna m\u0113r\u0137a tirgus potenci\u0101ls \u2013 \u0161is p\u0113t\u012bjums ir saist\u012bts galvenok\u0101rt ar p\u0101rdo\u0161anas apjoma prognoz\u0113\u0161anu. T\u0101p\u0113c, pamatojoties uz to, var izstr\u0101d\u0101t m\u0101rketinga m\u0113r\u0137us, apgroz\u012bjuma prognozes, tirgus da\u013cu utt. \u00b7 izv\u0113l\u0113t\u0101s m\u0101rketinga strat\u0113\u0123ijas efektivit\u0101te \u2013 t\u0101 ir anal\u012bze, kas v\u0113rsta uz izv\u0113l\u0113t\u0101 m\u0101rketinga kompleksa piem\u0113rot\u012bbu un nov\u0113rt\u0113jumu, vai izt\u0113r\u0113tie l\u012bdzek\u013ci tiek izmantoti efekt\u012bvi.                                                                                                                                                                                                                                                                                                                                                                                                 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