[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.csl.lv\/marketings\/#Article","mainEntityOfPage":"https:\/\/www.csl.lv\/marketings\/","headline":"M\u0101rketings","name":"M\u0101rketings","description":"Tas ir veids, k\u0101 vad\u012bt saimniecisko darb\u012bbu, izmantojot tirgu, lai sasniegtu ilgtermi\u0146a rentabilit\u0101ti, un t\u0101 pamat\u0101 ir tirgus izp\u0113te (pied\u0101v\u0101jums\/piepras\u012bjums). \u00a0 Tirgus izp\u0113te: a. \u201eno galda\u201d \u2013 uz\u0146\u0113mums balst\u0101s uz iek\u0161\u0113jiem datiem (reklam\u0101cijas, minim\u0101lais p\u0101rdo\u0161anas apjoms) b. \u201elauk\u0101\u201d \u2013 balst\u0101s uz \u0101r\u0113jiem datiem (konkurence, klienti) Faktori, kas ietekm\u0113 piepras\u012bjumu: Cenai pieaugot, piepras\u012bjums samazin\u0101s. Piepras\u012bjumu ietekm\u0113 … ","datePublished":"2023-11-28","dateModified":"2023-11-28","author":{"@type":"Person","@id":"https:\/\/www.csl.lv\/author\/#Person","name":"","url":"https:\/\/www.csl.lv\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"csl.lv","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.csl.lv\/wp-content\/uploads\/img_a319569_w1909_t1530603724.jpg_1..jpg","url":"https:\/\/www.csl.lv\/wp-content\/uploads\/img_a319569_w1909_t1530603724.jpg_1..jpg","height":0,"width":0},"url":"https:\/\/www.csl.lv\/marketings\/","about":["Bizness"],"wordCount":408,"articleBody":"\tTas ir veids, k\u0101 vad\u012bt saimniecisko darb\u012bbu, izmantojot tirgu, lai sasniegtu ilgtermi\u0146a rentabilit\u0101ti, un t\u0101 pamat\u0101 ir tirgus izp\u0113te (pied\u0101v\u0101jums\/piepras\u012bjums).\t\u00a0\tTirgus izp\u0113te:    a.       \u201eno galda\u201d \u2013 uz\u0146\u0113mums balst\u0101s uz iek\u0161\u0113jiem datiem (reklam\u0101cijas, minim\u0101lais p\u0101rdo\u0161anas apjoms)    b.       \u201elauk\u0101\u201d \u2013 balst\u0101s uz \u0101r\u0113jiem datiem (konkurence, klienti)         Faktori, kas ietekm\u0113 piepras\u012bjumu:\tCenai pieaugot, piepras\u012bjums samazin\u0101s. Piepras\u012bjumu ietekm\u0113 \u0161\u0101di faktori: lietder\u012bba, ien\u0101kumi, aizvietot\u0101ju (l\u012bdz\u012bgu pre\u010du) cenas, papildpre\u010du cenas, demogr\u0101fisk\u0101s izmai\u0146as (iedz\u012bvot\u0101ju skaits), pat\u0113r\u0113t\u0101ju paradumi, modes tendences un rekl\u0101ma\u2026..\t\u00a0\tFaktori, kas ietekm\u0113 pied\u0101v\u0101jumu    Pieaugot cenai, pied\u0101v\u0101jums palielin\u0101s. Pied\u0101v\u0101jumu ietekm\u0113 \u0161\u0101di faktori: ra\u017eo\u0161anas faktoru cenas, situ\u0101cija tirg\u016b    \tM\u0100RKETINGA KOMPLEKSS (4P)a)       ProduktsProdukts sast\u0101v no trim da\u013c\u0101m:1.       Kodols \u2013 lietder\u012bba2.       \u0100r\u0113j\u0101s paz\u012bmes \u2013 kvalit\u0101te, dizains (izskats + funkcionalit\u0101te), stils (est\u0113tisk\u0101s \u012bpa\u0161\u012bbas)3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pakalpojumi \u2013 visvair\u0101k pak\u013cauti konkurencei (konsult\u0101cijas, katalogi, pieg\u0101de, mont\u0101\u017ea, garantija)b)      Cena = pre\u010du un pakalpojumuizteikums naud\u0101 1.       Main\u012bg\u0101s \u2013 atkar\u012bgas no N un P, tirgus cen\u0101m2.       Fiks\u0113tas \u2013 valsts regul\u0113tas (\u012bres maksa)\u009e   Diferenc\u0113tas cenas: ietekm\u0113: klienta vecums, dzimums, p\u0101rdo\u0161anas vieta, laiks, apjoma atlaides\u2026Tirdzniec\u012bbas pe\u013c\u0146as norma ir starp\u012bba starp zem\u0101ko iepirkuma cenu un augst\u0101ko p\u0101rdo\u0161anas cenu; t\u0101 \u013cauj segt pa\u0161a izmaksas un ir ar\u012b pe\u013c\u0146as avots.Elast\u012bba (cenu elast\u012bba): piepras\u012bjuma reakcija uz cenu izmai\u0146\u0101m.c)       Izplat\u012b\u0161ana= veids, k\u0101 preces non\u0101k pie galapat\u0113r\u0113t\u0101ja1.    Tie\u0161a: neietver starpniekus2.\u00a0\u00a0\u00a0 Netie\u0161a: ra\u017eot\u0101js -> vairumtirdzniec\u012bba -> mazumtirdzniec\u012bba -> pat\u0113r\u0113t\u0101js -> galapat\u0113ri\u0146\u0161Vairumtirdzniec\u012bba \u2014 \u013cauj p\u0101rveidot \u0161auru ra\u017eo\u0161anas sortimentu par pla\u0161u tirdzniec\u012bbas sortimentu, nodro\u0161ina pieg\u0101di,Mazumtirdzniec\u012bba \u2014 starp vairumtirdzniec\u012bbu un pat\u0113r\u0113t\u0101ju, uz\u0146\u0113mumu veikali (maizes ceptuves, aptiekas)Fran\u0161\u012bze = mazumtirdzniec\u012bbas uz\u0146\u0113m\u0113jdarb\u012bbas veids saska\u0146\u0101 ar iepriek\u0161 noteiktu koncepciju, kuras pamat\u0101 ir l\u012bgumiskas attiec\u012bbas starp licences dev\u0113ju un sa\u0146\u0113m\u0113ju. Saist\u012bts ar maz\u0101ku risku, tirdzniec\u012bba notiek ar jau iedibin\u0101tu tirdzniec\u012bbas nosaukumu.Rekl\u0101ma = ietekm\u0113\u0161ana, lai klients ieg\u0101d\u0101tos produktu; galvenais uzdevums ir p\u0101rdo\u0161anas apjoma palielin\u0101\u0161ana                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u0101rketings","item":"https:\/\/www.csl.lv\/marketings\/#breadcrumbitem"}]}]